• Home
  • News
  • Sagging iPhone Sales Leads to Restructuring of Apple’s Indian Sales Team

Sagging iPhone Sales Leads to Restructuring of Apple’s Indian Sales Team

Sagging iPhone Sales Leads to Restructuring of Apple’s Indian Sales Team

Slowing iPhone sales in India in the first half of 2018 have led to three high-ranking sales executives leaving Apple as the Cupertino firm revamps its sales operations in the country.

Bloomberg:

Among the executives who’ve departed are its national sales and distribution chief, the head of its commercial channels and mid-market business, and the head of telecom carrier sales, said the people, who asked not to be identified discussing internal matters. Apple’s Indian sales team is now undergoing a restructuring, one of the people said.

The executive exodus is a symptom of Apple’s persistent malaise in India, where high tariffs inflate the price tags of imported gadgets such as the iPhone and consumers gravitate toward cheaper alternatives from the likes of Xiaomi Corp. and Samsung Electronics Co. Instead, the company resorts to marketing iPhones that are a few generations old and doesn’t manufacture its latest models domestically, thereby incurring import levies.

Apple reportedly sold 3.2 million iPhones in India in 2017, good enough for a 2% market share in the country. However, Apple continues to lose ground in India, as high tariffs on imported electronic goods limit its ability to compete with low-cost smartphone alternatives from other companies.

India announced in February that it would raise the tax on imported mobile phones from 15% to 20%, just two month after a previous tariff increase.

Apple started assembling their low-cost iPhone SE and iPhone 6S handsets in India in an effort to avoid import duties and keep their price lower, but their facilities are not as yet running at full-capacity. The iPhone maker’s latest models – the iPhone 8, iPhone 8 Plus, and iPhone X – are not manufactured in India, so they are still hit with the stiff import taxes.

Although Apple CEO Tim Cook has repeatedly suggested India could be the next China, which is now Apple’s second largest market. However, the iPhone maker continues to see sluggish sales of its devices in the country.

  1. 463733 903586Good website, nice and simple on the eyes and excellent content too. Do you need several drafts to make a post? 977511

  2. 493872 821634Hey, you used to write great, but the last couple of posts have been kinda boringK I miss your great writings. Past couple of posts are just a bit out of track! come on! 529976

  3. 33341 980283Hi, you used to write superb posts, but the last several posts have been kinda boring I miss your excellent posts. Past couple of posts are just a bit bit out of track! 215482

  4. 229476 768504Fantastic weblog here! Also your site loads up quick! What host are you utilizing? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol 357423

  5. 76600 942666Magnificent beat ! I would like to apprentice whilst you amend your internet site, how could i subscribe for a weblog website? The account helped me a appropriate deal. I had been just a little bit acquainted of this your broadcast provided brilliant transparent notion 674481

  6. 273534 638761A lot of thanks for this specific information I was basically browsing all Search engines to discover it! 830441

Leave a Reply

Your email address will not be published.