Apple is now accepting Mercy Corps donations to support those affected by the devastating flooding in Kerala, India. Apple today added banners to the App Store and iTunes store on Mac and iOS devices.
Flooding began in Kerala earlier this summer with the arrival of monsoon rains, and picked up again on August 8 following days of torrential downpour. Approximately 420 people have died since the flooding began, and more than a million are living in relief camps.
During the period of August 13 to August 20, Kerala received 18.5 inches of rainfall. The rain has finally started to let up, allowing relief and rescue operations to lend assistance to the affected population.
Apple customers can donate $5, $10, $25, $50, $100, or $200 to Mercy Corps using the payment information already on file with the iTunes Store and App Store. 100% of the donations go to the Mercy Corps.
Mercy Corps is a global humanitarian aid organization whose mission is to “Alleviate suffering, poverty and oppression by helping people build secure, productive and just communities.”
Apple has a history of accepting donations for charity following major disasters. Apple recently collected money to help the American Red Cross to aid those affected by the California wildfires. They have also collected money for other major disasters, including the 2015 Nepal earthquake, the 2013 Philippines typhoon, and other disasters.