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Survey: Apple’s iPhone Remains Popular Among Teens – 86% Plan to Buy One

Survey: Apple’s iPhone Remains Popular Among Teens – 86% Plan to Buy One

Apple’s iPhone continues to hold onto its popularity with American teens. Results from a recent Piper Jaffray survey show 82% of teens surveyed own an iPhone, while 86% say they plan to buy the device in the near future.

AppleInsider:

In its biannual “Taking Stock with Teens” survey, the investment bank notes 86 percent of teens surveyed said their next phone would be an iPhone. By contrast, a paltry 10 percent of teens said the intend to buy an Android device, according Business Insider.

The 86 percent figure represents the highest intent to buy Piper Jaffray has seen in its seasonal report.

“Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains intact,” Piper Jaffray analysts Michael Olson and Yung Kim said in the report.

The Apple Watch is also in demand by U.S. teens, as 17% of teens say the Apple Watch is their favorite watch brand, behind Rolex, making it the second most popular watch brand.

The survey results are based on approximately 8,600 responses from teens across 48 states, with an average age of 16.

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