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Apple’s New ‘Privacy on iPhone — Private Side’ Ad Uses Humor to Make Online Privacy Relatable

Apple’s New ‘Privacy on iPhone — Private Side’ Ad Uses Humor to Make Online Privacy Relatable

Apple’s latest iPhone ad, “Privacy on iPhone — Private Side” uses humor to tackle the subject of privacy. The ad shows how people value their privacy in the real world, pausing a private conversation, no trespassing signs, public restroom etiquette, and more.

Your privacy matters. From encrypting your iMessage conversations, or not keeping a history of your routes in Maps, to limiting tracking across sites with Safari. iPhone is designed to protect your information.

See how iPhone protects your privacy: https://apple.com/privacy

The ad also shows other ways we value our privacy, using “vicious” dogs to protect our property, shredding documents, locking the bathroom door, even swallowing a secret note from a classmate. There are more examples of this in the video, but we don’t have the room here to list them all. Besides, we don’t want to spoil the fun for you.

Privacy has long been a closely held value at Apple, building user privacy into their devices and software, sometimes to the frustration of law enforcement officials, as well as online advertisers.

The video ends with the following tag line: “Privacy matters. It should matter to the phone your life is on.” Cue the locked Apple logo.

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