• Home
  • News
  • Industry Analyst Says 100M Subs ‘Realistic Medium-Term Goal’ for Apple’s New Streaming TV Service

Industry Analyst Says 100M Subs ‘Realistic Medium-Term Goal’ for Apple’s New Streaming TV Service

Industry Analyst Says 100M Subs ‘Realistic Medium-Term Goal’ for Apple’s New Streaming TV Service

We’re a few weeks out from Apple’s official announcement of it’s much-anticipated streaming television service, and a team of analysts is predicting 100 million subscriptions as a “realistic medium-term goal” for the new service.

The Wedbush firm hedges its bets a bit by cautioning that the prediction is based on a few things happening, like Apple partnering with major content providers and its purchasing content owners, as the numbers wouldn’t be possible relying solely on creating original content.

The analyst firm says Apple has plenty of catching up to do:

The new streaming video content service, which will likely officially launch in the fall, is still in the late planning stages and will include a host of content partners (e.g. HBO remains the biggest X variable) as well as original content from Apple with the company currently in production deals with Oprah, Reese Witherspoon/Jennifer Aniston, Steven Spielberg, and a handful of other projects as the company is spending roughly $1 billion on original content this year. However the company is definitely playing from behind the eight ball in this content arms race with Netflix, Amazon, Disney, Hulu, and AT&T/Time Warner all going after this next consumer frontier investing significantly more dollars ($20 billion combined and counting per annum) on content.

In addition, acquisitions are the key to the service rapidly growing its subscriber base:

100 million subs a realistic medium-term goal. If Apple executes with minimal speed bumps and aggressively acquires content given the company’s massive installed base and unmatched brand loyalty we believe reaching 100 million subs in the medium term (3 to 5 years) is a realistic goal that could translate into a $7 billion to $10 billion annual revenue stream over time for Apple and further cement its installed base and halo effect.

Wedbush argues that by achieving this goal, Apple could add around $15 per share to its valuation.

Apple on Monday sent out invites for their upcoming media event to be held on Monday, March 25 at the Steve Jobs Theater on the Apple Park Campus in Cupertino, California. The event will kickoff at 10:00 a.m. Pacific Time (1:00 p.m. Eastern Time).

The invitations feature the tagline “It’s Show Time,” which jibes with the rumors we’ve seen suggesting the event will focus on services instead of hardware. The event is expected to see Apple premiere their much-rumored streaming television and Apple News subscription services.

Apple’s streaming television service, while expected to be previewed at the shindig, is likely to be launched later this year. Apple has over two dozen original shows in the planning or production stages, including series featuring major stars, such as Jennifer Aniston, Reese Witherspoon, Steve Carell, and Jennifer Garner, to name a few. Many of the stars are expected to make an appearance at the event.

  1. 500526 670495It is actually a cool and useful piece of data. Im glad that you shared this valuable data with us. Please keep us informed like this. Thanks for sharing. 181289

  2. 98977 994957Hi! Fantastic post! Please do tell us when I will see a follow up! 276483

  3. exoltech.net says:

    609681 223090I believe that a simple and unassuming manner of life is very best for everyone, very best both for the body and the mind. 785129

  4. 108745 939690Correct wow messages are bound to show your and supply memorialize the speacial couple. Beginner sound system to high in volume crowds need to always take a appear at all with the fantastic value behind presenting and public speaking, which is to be someones truck. finest man speeches brother 918985

  5. 90997 770629I consider something genuinely particular in this site . 950041

  6. 836505 927141certainly like your internet internet site but you want to check the spelling on several of your posts. Several of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I will certainly come back again. 334039

Leave a Reply

Your email address will not be published.