Well-respected industry analyst Ming-Chi Kuo of TF International Securities has increased his prediction of Galaxy S10 shipments by 30% due to the device’s better than expected pre-order figures.
Kuo says the device’s shipment numbers are due to several factors:
Pre-order demand for the S10 series is better than expected. Worldwide pre-order demand for the S10 series grows by 30-40% YoY compared to that for the S9 series based on our survey. Therefore, we will increase shipment estimates of the S10 series in 2019 by 30% from 30-35mn to 40-45mn units. S10+ and S10 account for 85% or more of total shipments.
We believe that the better-than-expected shipment momentum of S10 series is due to (1) the market’s bearish view on high-end smartphone growth, (2) spec differentiation from iPhone models, including an ultrasonic fingerprint on display (FOD), rear triple-camera, and bilateral wireless charging, (3) much better-than-expected demand in China market, and (4) trade-in programs.
The most notable of the differences listed by Kuo is the triple-lens camera with ultra-wide lens, along with the ultrasonic under-display fingerprint sensor.
Differences between the Samsung and Apple flagship devices could narrow in the fall, as Apple is expected to debut a similar camera setup on its 2019 iPhone lineup. However, Apple is expected to stick with its Face ID facial recognition in place of fingerprint recognition.
The Samsung Galaxy S10 and S10+ are currently available for pre-order and will hit shelves later this week.