Apple held its annual investors meeting on Friday at its Apple Park campus in Cupertino, California, and Apple CEO Tim Cook did his best to rally the troops by teasing Apple’s future product plans.
Apple Inc. Chief Executive Officer Tim Cook said he has “never been more optimistic” about where the company is today and where it’s heading. In a pep talk to investors, Cook said the iPhone maker is “planting seeds” and “rolling the dice” on future products that will just “blow you away.”
Cook told the assembled faithful that the iPhone maker is still on track to double services revenue on 2020, up from the nearly $25 billion in 2016. Apple is expected to unveil a new streaming television service that will feature original television content and a new Apple News subscription service offering access to news services and magazines.
He said his goal is to eventually lower the price of the $1,200 MacBook Air Retina screen laptop, and said there’s a “long, great roadmap of fantastic” products related to the Apple Watch and AirPods. He promised more health features were on the way to Apple’s smartwatch.
Cook also touched on other topics, telling attendees that Apple is lobbing for legislation that will penalize tech companies like Facebook and Google that build data profiles of its users.