Apple Watch Series 4 Screen Named ‘Display of the Year’

Apple Watch Series 4 Screen Named ‘Display of the Year’

The Apple Watch Series 4 on Wednesday was named one of the “Displays of the Year” by The Society for Information Display (SID) during the 2019 Display Industry Awards announced at Display Week, a yearly symposium and trade show.

“Display of the Year” awards are designed to highlight highlight “the high-quality innovative work taking place in the display industry at every level.”  They are granted to multiple winners with “the most significant technological advances and/or outstanding features,” with the Apple Watch Series 4 identified as one of the three to be granted the title in 2019.

The Apple Watch Series 4 received the award thanks to its OLED display, which is 30% larger than previous models. The increase in screen size was accomplished without increasing the device’s size. The new display uses the new LTPO display technology, which offers improved efficiency and longer battery life.

While retaining the original signature design, the fourth-generation Apple Watchhas been refined, combining new hardware and software enhancements into a singular, unified form. The striking display, which is more than 30 percent larger at 40 mm or 44 mm, depending on the model, seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. The display is the defining feature of Apple Watch, and Series 4 pushes that feature farther than ever. The challenge for designers was to make the display bigger without noticeably increasing the size of the case or compromising the battery life. Narrower borders enable a viewing area that’s more than 30 percent larger, while a new display technology called LTPO improves power efficiency, helping users get through the day on a single charge.

The 2019 awards are awarded to products that were available for purchase during the 2018 calendar year. In 2018, both the iPhone X and iPad Pro each won “Displays of the Year” awards. Other 2019 winners include Samsung for their “The Wall” modular microLED 8K display, and Sony for their Crystal LED Display System that also employs microLED technology.