The New York Post says Apple is planning to produce six low-budget movie per year, with an eye towards winning Academy Awards.
“Hollywood sources” tell The Post that Apple is looking to spend between $5 and $30 million on each movie, and that it has approached well-known directors and other movie maker talent about creating projects with Oscar-winning potential.
The company’s ambitions are said to be spurred by Netflix’s recent spate of Oscar nominations and their win for Best Foreign Film with “Roma.”
“They are taking meetings and hiring,” one agency source said of Apple, adding that the meetings are being generated by the company’s original feature films unit, headed by Matt Dentler, formerly of iTunes Movies.
The source described Apple’s new film ambitions as “Focus Features-esque award contenders,” referring to critically acclaimed movies like “BlacKkKlansman,” “Boy Erased” and “Dallas Buyers Club.”
Apple is working on dozens of original movies and television shows with numerous well-known producers, directors, and actors. The original content will be delivered to viewers through Apple’s upcoming Apple TV+ app, due to debut this fall.