A new report on Thursday from Canalys shows the Apple Watch continues to dominate the wearables market. The firm’s estimates for “wearable band” shipments for calendar Q2 show Apple’s wearable way ahead of competitors, including Fitbit and Samsung.
Apple doesn’t specifically report shipment details for the Apple Watch, instead it includes it in its Wearables, Home, and Accessories category in its earnings reports. Canalys‘ latest report estimates how many Apple Watches the company shipped in the June quarter and the growth over the last year in North America.
The report data shows Apple’s wearable held a 37.9% market share, with 2.9 million Apple Watches shipped in the US and Canada during Q2, showing year-over-year growth of 32%.
Fitbit snagged second place, with a 24.1% market share, Samsung came in third with 10.6%. It should be noted that this data includes basic fitness trackers, so the Apple Watch’s dominance in the marketplace is even greater when just considering full-featured smartwatches.
Canalys’ Jason Low says Apple competitors are having trouble keeping up with the Apple Watch and its LTE and health features.
“Vendors are racing to announce LTE connectivity for their smartwatches,” said Canalys Senior Analyst Jason Low, “and it is becoming increasingly difficult to challenge Apple, which has been laying robust groundwork for cellular-connected devices. Apple is poised to reinforce its leading position by including aggregated health data, which can reveal new trends and insights, both for consumers and the broader healthcare ecosystem.”