A new report indicate Apple plans to premiere the feature-length movies it is producing to theaters before releasing them on its upcoming Apple TV+ streaming service.
The Wall Street Journal says Apple has “made overtures to cinema chains and consulted with an entertainment executive” as it mulls over following the traditional theatrical release plan normally associated with films. Netflix has released some of its films to theaters ahead of their Netflix release.
Releasing films to theaters ahead of their Apple TV+ streaming debut would make them eligible for numerous film awards that are restricted to films that have had theatrical releases, such as the Academy Awards.
Apple may run into issues negotiating a theatrical release with theater chains. Many theater chains demand a 90-day period of exclusivity before a movie is available on a streaming service.
Apple will also need to consider whether releasing films to theaters ahead of their streaming debut will harm its attempt to attract subscribers to its new Apple TV+ streaming service. The new streaming service is set to premiere on iOS, Mac, and Apple TV device in November.