Apple has reportedly asked suppliers to increase production of its new iPhone 11 and iPhone 11 Pro lineup by 8 million units, a 10% increase in production. Apple is making the move to meet stronger-than-expected demand.
Nikkei Asian Review reports quotes “one source with direct knowledge of the situation” as saying, “This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders,” which were less than for last year’s new iPhone. “After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year.”
The report says the iPhone 11 and iPhone 11 Pro are seeing the strongest demand, while Apple is actually revising iPhone 11 Pro Max orders downward a bit, as it works to balance production with demand.
An executive-level source inside one of Apple’s iPhone suppliers says suppliers would prefer Apple to err on the side of caution.
“Demand is good for now. But we have to be careful not to be too optimistic,” the source said, “I hope that this year’s peak season lasts longer than last year.”