Apple Pays $25 Million for Rights to Billie Eilish Documentary

Apple Pays $25 Million for Rights to Billie Eilish Documentary

Apple has paid $25 million for the rights to a Billie Eilish documentary that follows the life of the 17-year-old singer-songwriter following the release of her debut album in March. The documentary will appear on Apple TV+.

The Hollywood Reporter reports the film has already been shot, and was directed by R.J. Cutler and produced in collaboration with Eilish’s label, Interscope Records. The budget of the documentary was reportedly between $1 million and $2 million. The film follows Eilish in the wake of the release of her first album, When We All Fall Asleep, Where Do We Go?, in March of this year.

The project is expected to premiere in 2020 on Apple TV+. This is a bit unusual, as previously Apple released musician documentaries on Apple Music. The move could indicate that all of Apple’s original video content will be released via Apple’s fledgling video streaming service.

The new documentary will join a small but growing roster of unscripted content from Apple TV+, which includes The Elephant Queen, which is currently streaming, and upcoming projects from Oprah Winfrey, which include Toxic Labor and an unnamed project about sexual misconduct in the music industry.