Apple earlier this week set purchase limits on its new MacBook Air and iPad Pro models, all of its iPhones, and the Mac mini on its online store in the U.S., Canada, Europe, Asia, and numerous other regions.
While there is no mention of purchase limits on Apple’s website, except for in Asia, the quantity limits are in place during checkout.
As reported by MacRumors, the new MacBook Air and Mac mini are limited to five per customer, while the new iPad Pro is limited to two 11-inch models and two 12.9-inch models per customer. There is a limit of two iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone XR, iPhone 8, and iPhone 8 Plus models per customer.
Purchase limits are a common occurrence in some Asian countries, as Apple attempts to combat sales of its devices on the gray market. However, these purchase limits could be part of an effort to balance supply and demand during the ongoing COVID-19 coronavirus pandemic.