Apple Continues to Dominate Global Wearables Market With 21.2M Units Shipped in Q1 2020

Apple Continues to Dominate Global Wearables Market With 21.2M Units Shipped in Q1 2020

Apple continued to dominate the global wearables market in the calendar first quarter of 2020, says a report by IDC.

The report says Apple shipped 21.2 million Apple Watch, AirPods, and Beats units during the quarter ending in March to capture 29.3% of the market. That figure is up an amazing 59.9% from 13.3 million units shipped in the year-ago quarter.

Although Apple experienced issues with the Apple Watch supply chain, it saw strong results in the Beats and AirPods lineups.

IDC says the strong demand for AirPods and Beats products are due to the ongoing health crisis and the increasing number of folks working from home and in need of headphones.

“Consumers were clamouring for these sophisticated earpieces not only for the abilty to playback audio but also to help them increase productivity, as many of them were forced to work from home and sought ways to reduce surrounding noise while staying connected to their smartphones and smart assistants.”

Xaiomi took second in place in the list, with 10.1 million units shipped in the first quarter of the year, amounting to 14% market share.

Samsung, Huawei, and Fitbit filled out the rest of the wearables market in the report. Global shipments of wearable devices grew 29.7% in Q1 2020 compared to Q1 2019, totaling 72.6 million units.