Apple’s iPhone 11 was the top-selling smartphone during the calendar first quarter of 2020, says research firm Omdia.
Omdia estimates Apple sold around 19.5 million iPhone 11 models during the quarter, thanks to the device’s excellent feature set which is accompanied by an affordable price:
“For more than five years–even amid shifting conditions in the wireless market and the global economy–one thing has remained consistent in the smartphone business: Apple has taken either the first or second rank in Omdia’s global model shipment ranking,” said Jusy Hong, director of smartphone research at Omdia. “Apple’s success is the result of its strategy to offer relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a broad selection of consumers and sell in extremely high volumes.”
Samsung’s Galaxy A51 snagged second place with 6.8 million units shipped, followed by the Xiaomi Redmi Note 8 and Note 8 Pro, with 6.6 and 6.1 million units shipped, respectively.
Apple’s iPhone XR, which was the best-selling smartphone in the year-ago quarter, took the fifth spot with 4.7 million units shipped, just ahead of the iPhone 11 Pro Max, with 4.2 million units shipped. The iPhone 11 Pro earned eighth place with 3.8 million shipped.
Omdia is a research firm that was created with the merger of the research division of Informa Tech and the IHS Markit technology research portfolio.