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Apple to Launch Bundled Subscription Services Called ‘Apple One’ Alongside New iPhone Models

Apple to Launch Bundled Subscription Services Called ‘Apple One’ Alongside New iPhone Models

Apple will launch a new range of “Apple One” subscription services bundle as soon as October, says Bloomberg‘s Mark Gurman.

Gurman says “according to people with knowledge of the effort,” the bundles could launch as early as October alongside the next iPhone line. The bundles should result in a lower monthly price than when the services are subscribed to individually.

Apple hopes the bundles will encourage customers to subscribe to more Apple services, which will generate more recurring revenue. There will be different subscription tiers available.

There will be different tiers, according to the people, who asked not to be identified discussing private plans. A basic package will include Apple Music and Apple TV+, while a more expensive variation will have those two services and the Apple Arcade gaming service. The next tier will add Apple News+, followed by a pricier bundle with extra iCloud storage for files and photos.

Apple is also believed to be working on a new virtual fitness class service that can be used via an app on the iPhone, iPad, and Apple TV. The fitness service would be a part of the higher-end subscription bundle. The workout service, currently codenamed “Seymour,” would rival virtual workout services offered by Nike and others.

Apple One would be available to as many as six users through Apple’s Family Sharing system. The bundles are expected to save customers as much as $2 to $5 per month, depending on the bundle they subscribe to.

Gurman says iPhones and iPads will suggest different packages to users based on which apps and services they already use. This feature will debut later this year as part of iOS 14.