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Wall Street Journal to Stick With Apple News+ as It Brings a ‘Significantly New Audience’

Wall Street Journal to Stick With Apple News+ as It Brings a ‘Significantly New Audience’

The Wall Street Journal was one of the first newspaper publishers to participate in the Apple News+ subscription service, and will continue to be part of the service, says the company’s CEO, Robert Thomson.

The New York Post reports that Thomson says the newspaper’s association with Apple News has brought a “significantly new audience” to the newspaper.

“That ‌Apple News‌ partnership allows us to focus on that tier of content and bring in a significantly new audience that we would hope to graduate to a paid WSJ subscription over time,” Thomson said in an earnings call last week. “And it is a genuinely different audience. It’s actually, of late, more women than men. For The Wall Street Journal ­itself, it’s more men than women.”

Thomson’s comments come a little over a month after The New York Times announced that it would be ending its partnership with Apple News, as the service does not “align with its strategy of building direct relationships with paying readers.”

The publication said at the time that it was leaving Apple’s platform because “Apple had given it little in the way of direct relationships with readers and little control over the business.” Articles from The New York Times no longer show up in the ‌Apple News‌ app.

(Via MacRumors)

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