Mobile app spending continues to benefit during the COVID-19 pandemic, with mobile app spending increasing 20% year-over-year increase, and also showing a surge in the amount of time spent in apps. The information comes from a new report from App Annie (via TechCrunch).
The report says mobile device users downloaded 33 billion new apps globally, spending a record $28 billion in apps. Users spent more than 180 billion collective hours using apps every month during the July to September timeframe, a 25% year-over-year increase.
Downloads from the iOS App Store accounted for nearly 9 billion of the 33 billion new downloads in the quarter, while Google’s Play Store accounted for 25 billion of those downloads, a 10% increase year-over-year.
Non-gaming app downloads on iOS accounted for 70% of downloads while accounting for 55% of Google Play Store downloads.
China and the U.S. were the top two markets by download count on the iOS platform, while India and SouthKorea both showed significant download growth. Games, Photo and Video, and Entertainment were the top download categories and the top categories when ranked by consumer spending.
App spending grew on the iOS app platform by 20% year-on-year to $18 billion, while Google Play showed a 35% year-on-year increase to over $10 billion. An increase in subscriptions contributed to those numbers, accounting for 35% of spending on iOS and 20% on Google Play. The U.S. and Japan led consumer spending in both stores.
In the monthly active users column, Facebook held the 1 through 4 positions with its Facebook, WhatsApp, Messenger, and Instagram apps. At the top of the most used apps list were Amazon, Twitter, Netflix, Spotify, TikTok, and Telegram.