Apple has updated its trademark for Final Cut Pro. The trademark update for Apple’s professional video editing system indicates the Cupertino firm may be planning to offer the software as a subscription service.
Patently Apple reported on Monday that Apple added a Nice Classification #42 listing to its Final Cut Pro trademark in Europe. The Class 42 identification includes software as a service (SaaS) or a platform as a service (PaaS). For example, Microsoft Office 365, which is a monthly or yearly office suite subscription, includes the same Class 42 listing for its suite of software.
Currently, Apple offers Final Cut Pro as a one-time $300 app purchase and is widely used by film, video, and content makers around the globe. While the app is extremely popular, Apple could likely increase revenue by offering the software as a monthly or yearly subscription option, as it would allow users that couldn’t afford the $300 lump sum upfront to access the software.
A subscription could also offer other benefits to Final Cut Pro users, such as access to tutorials, walkthroughs, and video sessions with professional users that use Final Cut Pro.
We’ll have to wait and see if Apple does indeed offer Final Cut Pro as a subscription service. Apple has been rolling out a number of new services, Apple Fitness+ as the most recent addition.