Facebook and Instagram encouraging users to choose the “Allow” option when prompted about tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help and keep Facebook and Instagram “free of charge.”
ATT or App Tracking Transparency is Apple’s latest privacy feature on the iPhone and iPad as a part of the iOS 14.5 and iPadOS 14.5, which was released to the public last week. Apps are now required to prompt users for their consent before tracking them across other websites and apps.
Much of Facebook’s business model relies on ad sales across its numerous apps and services. By tracking users, Facebook can deliver better-targeted ads for its ad customers. If an iOS 14.5 user opts out of the tracking, Facebook has less information to offer potential ad buyers.
iOS users should start seeing numerous apps on their handset begin to request tracking permission soon after the installation of iOS 14.5. As spotted by Ashkan Soltani on Twitter, Facebook has updated it’s prompt to include the notice “Help keep Facebook free of charge.”
“Help keep Facebook free of charge” pic.twitter.com/mOB9WJpz9A
— ashkan soltani (@ashk4n) April 30, 2021
Facebook refers to the new prompt as an “educational screen” that “helps people make an informed decision about how their information is used.” Facebook-owned Instagram will also show a similar prompt to users asking them to enable tracking to “Help keep Instagram free of charge.”