Disney is satisfied with its Disney+ streaming service and doesn’t have any plans to offer a cheaper ad-supported tier of service anytime soon.
That news comes from comments by Disney CEO Bob Chapek when asked about the possibility of a cheaper plan offering for its video streaming service, according to The Verge. Chapek was speaking at the Credit Suisse 23rd Annual Communications Conference on Tuesday.
“We’re always re-evaluating how we go to market across the world, but we’ve got no such plans now to do that. We’re happy with the models that we’ve got right now. We won’t limit ourselves and say no to anything. But right now, we have no such plans for that.”
Ad-supported streaming tiers have become popular among other streaming services, including HBO Max, as well as the Disney-owned Hulu. HBO Max introduced an ad-supported tier recently, offering it for $5 less than its no-ads tier.
However, it appears that Disney is happy with its current Disney+ subscriber numbers and growth and sees no need to add an ad-supported tier. In fact, Disney recently raised the price of its subscription streaming service from $6.99 to $7.99 per month.
Even though Disnry+ prices have risen, its subscriber numbers continue to grow. Disney announced in May that its Disney+ streaming service now has 103.6 million paid subscribers around the globe, and it expects to double that number by 2024, challenging Netflix for the top of the streaming heap.