New reports on Tuesday indicate the upcoming Apple Watch Series 7 is facing delays, due to the new model’s “complicated design.” Reports by Nikkei Asia and Bloomberg say Apple suppliers began small-scale production of the watch last week.
Employees reportedly “encountered critical challenges in reaching satisfactory production performance.”
Manufacturers of Apple Watch 7, as the device is expected to be called, began small-scale production last week but encountered critical challenges in reaching satisfactory production performance, multiple people familiar with the situation said.
Three sources said the current disappointing production quality could be attributed to the complexity of design, which is significantly different from that of previous generations of the watch, and the assemblers found issues when putting together electronics modules, components and displays.
The Apple Watch Series 7 is rumored to feature a new design, featuring flat-edges and larger displays. Apple suppliers have “temporarily halted” production of the new watch as engineers attempt to “further certify the designs before going into mass production.”
Nikkei Asia reports that the new Apple Watch will boast blood pressure measurement capabilities, which is an apparent factor in production being halted.
Bloomberg reports it is hearing similar information:
Apple Inc.’s upcoming smartwatch is suffering production snags as manufacturers adjust to a new design, likely leading to delays, according to a person familiar with the situation.
Apple is expected to hold a digital event in the middle of September, where the company is expected to unveil its new iPhone 13 and Apple Watch Series 7 lineups.