A new report from DigiTimes claims Apple is planning to hold multiple product events during September, rather than staggering them across the September through November timeframe as it did last year.
In a new paywalled report today, the publication says that its sources tell it that Apple will “host a series of product launch conferences in September.”
Apple is expected to debut multiple new products this fall. We expect to see the new iPhone 13 lineup, Apple Watch Series 7, third-generation AirPods, a new iPad mini, a new entry-level iPad, and redesigned 14 and 16-inch MacBook Pros.
Apple’s first fall event in 2020 was held on September 15, where Apple announced the Apple Watch Series 6, Apple Watch Series SE, the eighth generation iPad, and the redesigned iPad Air.
The iPhone 12 lineup, as well as the HomePod mini, were announced at the company’s second event on October 13. Less than a month following that event, Apple held its Apple Silicon-focused event on November 10.
While the idea that Apple will hold multiple events in a single month is not entirely crazy, it’s not likely. Apple’s spreading out the events over multiple months makes it better equipped to ensure that every new device gets proper attention.
Bloomberg’s Mark Gurman has reported that Apple will not release all of its new products in a single event but instead will split the debuts into multiple online events.