Hulu on Tuesday informed its customers that it will soon be raising the price of its ad-supported and ad-free on-demand plans by $1. The increase will hit both new and existing subscribers.
The ad-supported plan, which costs $5.99, is going up to $6.99 per month, while the ad-free plan will be priced at $12.99, up from $11.99. The pricing changes will go into effect on October 8.
The move is likely part of an effort by Hulu parent Disney to push subscribers to opt for its “Disney Bundle,” which includes access to Hulu ad-supported content, Disney+, and ESPN+. The pricing for the bundle is not changing, and it will continue to be available for $13.99. The Disney Bundle with ad-free Hulu is available for $19.99.
As Variety points out, the bundle now provides a 36 percent discount compared to separate subscriptions.
The Hulu + Live TV plans are also not changing in price at this time and continue to start at $64.99 per month.