LoveFrom, the Jony Ive and Marc Newson co-founded design firm, has finally unveiled its official website at: LoveFrom.com. The site will help establish the design firm’s visual identity, which can be best described as “minimalist.”
LoveFrom’s visual identity was designed by Ive and other members of the “creative collective,” including English art director Peter Saville, and Chris Wilson and Antonio Cavedoni, both former members of Apple’s design team.
In typical Ive fashion, the site is strongly minimalist in nature and contains no images, links, or contact details – just a brief text blurb. When the site loads in your browser, a text cursor blinks, and the LoveFrom name begins to be typed out. The wordmark includes a lively comma, which Saville describes as “initiating a dialogue and shared conversation.”
LoveFrom is a creative collective.
We are designers, architects, musicians, filmmakers, writers, engineers, and artists.
You may know us from our past work.
We are obsessed with traditions of creating and making.
Fanatically devoted to excellence.
We collaborate with leaders and founders.
We work on projects for joy.
We develop our own ideas.
Love & fury.
The word mark and text are set in a new typeface called LoveFrom Serif, which is inspired by John Baskerville’s letterforms and based on studies of his original punches and matrices.
Ive left Apple to begin the LoveFrom firm back in June 2019. At the time, it was said Ive’s new firm would continue to work with Apple and would be one of LoveFrom’s primary clients. No one knows which, if any projects that Apple has since worked with the firm on. Ive is known to have been involved in the design of Apple’s colorful 24-inch iMac lineup which debuted in April. However, it hasn’t been specified as to whether Ive worked on the iMac before or after he left the Cupertino firm.