Apple’s paid fitness subscription service, Apple Fitness+, officially celebrated its first birthday this week. Apple announced the service in September 2020, launching the service on December 14, 2020.
The service was initially launched in the United States, United Kingdom, Australia, Canada, Ireland, and New Zealand. Last month, Apple expanded the service to many other countries, including Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates.
The service provides workouts led by world-class trainers and underscored by motivating music from renowned artists. Apple Fitness+ is Apple Watch-centric. Apple’s wearable tracks critical metrics during workouts and displays them alongside the workout on the iPhone, iPad, or Apple TV. New workouts are added every week.
Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience.
Fitness+ uses a custom recommendation engine, considers previously completed workouts, and intelligently suggests new options that match the workouts users select most often. It can also suggest fresh workouts to balance a user’s regular routine. Customers can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it’s the workout type, the trainer, the duration, or the music. Apple Music subscribers can save their favorite music from Fitness+ workouts for later listening.
Workouts can be as short as 5 minutes long, with others lasting up to 45 minutes. Users can currently select from 11 categories, including meditation, HIT (High-Intensity Training), yoga, core, strength, pilates, dance, cycling, treadmill, rowing, and mindful Cooldown. Each category features its own trainers and advises you when extra equipment is needed. Many exercises require no extra equipment.
Apple in October added new features to Fitness+. Users can now workout together with family and friends via SharePlay. Apple also added a new “Time to Walk” feature which features audio stories from influential people that Apple Watch users can listen to with AirPods or other wireless headphones while walking.
To celebrate the Fitness+ one-year anniversary, the service is offering a “Best of 2021” collection of popular workouts. The service also celebrated the milestone on its Instagram:
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