Apple has dropped out of negotiations for a potential purchase of game publisher Electronic Arts (EA). Apple had been involved in talks for EA since May of this year.
Amazon is ready to step in and make an offer, says a report from ForTheWin. However, it should be noted that according to Bloomberg Terminal, Amazon is not expected to make a bid for EA, citing CNBC sources.
EA has been in talks with several companies expressing interest in the acquisition, including Apple, Amazon, and Disney. Apple has shown an interest in the gaming market ever since the launch of Apple Arcade, the company’s subscription-based gaming service.
EA is an attractive acquisition target for Apple and others, as the long-time games factory owns several well-known and profitable gaming franchises, including “Madden NFL,” “The Sims,” “Battlefield,” “Apex Legends,” “SimCity,” “FIFA,” and many more.
EA, which has a market value of $34 billion, would have been the largest acquisition by Apple in its corporate history. Apple’s largest purchase so far is headphones maker Beats, which it bought for $3 billion in 2014.