• Home
  • Apps
  • News
  • Developers Complain of Gambling Ads That Appear in Their App Store Listings (UPDATE: Gambling Ads Paused)

Developers Complain of Gambling Ads That Appear in Their App Store Listings (UPDATE: Gambling Ads Paused)

Developers Complain of Gambling Ads That Appear in Their App Store Listings (UPDATE: Gambling Ads Paused)

UPDATE: In a statement shared by MacRumors today, Apple said it has paused gambling ads on App Store app pages:

We have paused ads related to gambling and a few other categories on App Store product pages.


Apple on Tuesday began including new ad placements in the App Store on the iPhone, which allow developers to advertise their apps in additional locations, such as the “You Might Also Like” section and the main Today tab.

Unfortunately, several top developers have found that ads for gambling apps are appearing in their own App Store listings. (Devs have no control over what ads appear in their listings.) Marco ArmentSimon Støvring, and others are reporting the distasteful ads.

“Now my app’s product page shows gambling ads, which I’m really not OK with,” tweeted Arment. “Apple shouldn’t be OK with it, either.”

Developer Simon Støvring also commented, saying “With Apple’s recent changes to ads on the App Store, your product pages may now show ads for gambling apps. One of my product pages just did that.’

As noted by Arment, Apple provides advertisers with the choice to have their ad shown in app categories different than their own app’s category, allowing ads for gambling ads to appear in listings for unrelated apps like the podcast app Overcast.

Other developers have chimed in, with some criticizing Apple for being greedy, and moving away from iAds policies created under former CEO Steve Jobs. Apple wets its beak from the ad placements, as well as its 15% to 30% cut of in-app purchases in gambling apps.

Criticism has also come from other quarters, such as legal expert Florian Mueller who tweeted last week that the ads are “another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there.”

(Via MacRumors)