Bloomberg‘s Mark Gurman says Apple is working on updating the Siri experience on Apple devices. It is looking to move away from the current “Hey Siri” phrase to summon the digital voice assistant.
In his latest Power On newsletter, Gurman says that Apple is working on a way for Siri to be summoned by simply saying “Siri.” Gurman says the change is expected to roll out sometime next year or in 2024.
The company is working on an initiative to drop the “Hey in the trigger phrase so that a user only needs to say “Siri”—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.
The complexity involves Siri being able to understand the singular phrase “Siri” in multiple different accents and dialects. Having two words—”Hey Siri”—increases the likelihood of the system properly picking up the signal.
Gurman also says Apple is working to further integrate Siri into third-party services and apps.
