Today is World AIDS Day, and as is traditional, Apple has highlighted its long-standing partnership with (RED). The partnership has raised more than a quarter of a billion dollars since 2006.
Over the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple’s partnership with (RED) supports the Global Fund, which provides access to healthcare services to millions of individuals in communities most in need in sub-Saharan Africa — including critical work in rural communities, and support for pregnant women and their families. In the last three years, funding has also been used to mitigate the impact of COVID-19 in these communities.
A portion of the proceeds from every (PRODUCT)RED purchase from Apple goes to the Global Fund to combat AIDS and COVID-19. Eligible devices include iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Series 8, as well as accessories such as the Silicone Case with MagSafe for iPhone 14 and iPhone 14 Plus are also available in (PRODUCT)RED.
This year, seven new downloadable Apple Watch faces to allow users to show their support for (RED).
Apple says the watch faces complement the PRODUCT(RED) Sport Loop, Sport Band, and Braided Solo Loop bands. Visit apple.com/product-red to download the new faces and see the PRODUCT(RED) items.
To raise visibility for World AIDS Day and the ongoing effort to eradicate HIV and AIDS, hundreds of Apple Store locations are marking the day with new window and product displays, making it easy for customers to learn about (PRODUCT)RED and support the Global Fund with their holiday purchases.
On the App Store, customers can learn more about Preppy, an app that helps people affected by HIV by making it easier to track PrEP (or pre-exposure prophylaxis) and maintain full and happy relationships. By taking PrEP on a daily or occasional basis, users can effectively prevent an infection, and the app can assist them in keeping track of PrEP intake, entering PrEP checkups, adding information to a calendar, and storing test results.
In the US, Apple Books features curated collections of books and audiobooks, including nonfiction about the global fight against HIV/AIDS and fiction from around the world. Apple TV app users can explore a compelling collection of shows and movies on the Watch Now tab that shine a light on the human cost of the HIV/AIDS epidemic. And Apple Music features a special selection of music programming, radio episodes, and more for subscribers to recognize the day.