Apple has “fully resumed” advertising on the Twitter social network, Twitter CEO Elon Musk said on Saturday. Musk also confirmed that Apple is indeed Twitter’s largest advertiser. Musk’s comments came during a two-hour Twitter Spaces chat highlighted by Bloomberg.
On November 28, Twitter CEO Elon Musk engaged in a multi-tweet barrage against Apple, claiming Apple had “mostly stopped advertising on Twitter,” and that it had also threatened to “withhold Twitter from its App Store.” One week later, Musk says the relationship has changed for the better.
Musk met with Apple CEO Tim Cook last week, and following the meeting, Musk said that there had actually been a “misunderstanding” about Twitter potentially being removed from the App Store, and Cook “was clear that Apple never considered doing so.”
Musk said Cook had given him a tour of Apple Park and said the two had a “good conversation.” The conversation apparently led to Apple resuming its ads on Twitter. Following the Twitter Space discussion, Musk tweeted to “thank advertisers for returning to Twitter.”
Apple is one of Twitter’s top advertisers, say “people familiar with the matter” and the ad spending reportedly exceeds $100 million annually.