Warner Bros. today announced plans to launch a new streaming service that will be called “Max,” which will combine content from HBO Max and Discovery+. The new streaming service will replace the HBO Max streaming service, while Discovery+ will continue to be available as a standalone streaming service.
The new service is just the latest in several rebranding efforts over the last few years for the HBO streaming service. The HBO GO and HBO Now streaming services were merged into a single entity, “HBO Max” in 2020. Following a 2022 merger between Discovery and HBO parent firm WarnerMedia, the newly formed Warner Bros. Discovery company announced that HBO Max and Discovery+ would merge.
The Max streaming service will have three different price points available:
- Max Ad-Lite: $9.99/month or $99.99/year. Includes 2 concurrent streams, 1080p resolution, no offline downloads, and 5.1 surround sound quality. Supported by ads.
- Max Ad Free: $15.99/month or $149.99/year. Includes 2 concurrent streams, 1080p resolution, 30 offline downloads, and 5.1 surround sound quality.
- Max Ultimate Ad Free: $19.99/month or $199.99/year. Includes 4 concurrent streams, up to 4K UHD resolution, 100 offline downloads, and Dolby Atmos sound quality.
Existing HBO Max subscribers that subscribe through HBO will have access to Max at the same price as their HBO Max subscription. Viewers who subscribe through a TV, mobile, or wireless provider will be contacted about any price or plan changes.
“Max” is scheduled to launch on May 23, and it will include HBO Max content and Discovery TV content such as HGTV, the Food Network, ID, TLC, and more. Warner Bros. also announced a new Harry Potter television series as well as an additional Game of Thrones prequel show.