Apple is shutting down its long-running iTunes Movie Trailers app as the Cupertino tech firm begins making the trailers available exclusively in the Apple TV app.
As first reported by MacRumors, a banner that reads “Apple TV app is the new home of iTunes Movie Trailers” has started showing up on both of Apple’s iOS and tvOS apps of the same name.
Some Apple TV users in the U.S. also report seeing a new section in the TV app entitled “Watch the Latest Trailers,” with a main selection card showing the original iTunes Movie Trailers logo, but titled “Movie & TV Trailers.”
At last report, users in the United Kingdom and elsewhere were not yet seeing the banner or the new section in the Apple TV app.
The iTunes Movie Trailers app hasn’t been updated in five years, indicating that Apple has been planning to make this move for quite a while now. The app first launched on the iOS platform in October 2011 in the United States.
At this point, we don’t know what this all means for the iTunes Movie Trailers website. The website has also not been redesigned in years. Apple may perhaps fold the content into the Apple TV+ website.