Disney will raise the price of its ad-free Disney+ and Hulu streaming services starting on October 12. The price for the ad-free Disney+ plan will be $13.99 per month, while the ad-free Hulu plan will be priced at $17.99 per month. The company made the announcement during an earnings call on Wednesday (via CNBC).
Currently, Disney charges $10.99 per month for ad-free Disney+, while ad-free Hulu is $14.99 per month. When the Disney+ streaming service first launched three years ago, Disney was charging $6.99, so the price for ad-free streams has more than doubled.
Disney will offer an ad-free bundle of Hulu and Disney+ for $19.99 per month, which will save $12 over if you subscribed to the pair separately. $19.99 is currently the price of the Disney+, Hulu, and ESPN bundle, which will also see a price hike, increasing to $24.99 per month.
Disney will keep its ad-supported plans at the current price, for now. Disney+ with ads will continue to be available for $7.99 per month, which is the same price as the Hulu with ads plan. An ad-supported bundle is available for $9.99 per month.
Disney also announced that it is joining fellow streamer Netflix in putting a stop to password sharing. Disney CEO Bob Iger said that Disney will “roll out tactics” to end password sharing starting in 2024.
The announcements come in the wake of Disney’s financial results for the fiscal third quarter of 2023, which saw Disney’s streaming operations losing $512 million during the quarter. Disney has over 105 million Disney+ subscribers, adding 800,000 subscribers during the quarter.