According to shipping dates, the iPhone 15 Pro Max is the best-selling iPhone 15 model worldwide, with backorders stretching into November 2023, according to Goldman Sachs.
Basing its report on an analysis of shipping times, rather than any manufacturing or supply sources, the company concludes that demand is strong. “Although we recognize that there are caveats to extrapolating delivery lead times to consumer demand,” says Goldman Sachs in a note to investors seen and shared by AppleInsider, “we’re encouraged by what appears to be strong demand, particularly against the backdrop of heightened competition from Huawei [in China].”
Keep in mind that Apple does not release details of how many iPhones it has shipped, and it never breaks down figures on a model-by-model basis. However, Goldman Sachs has been tracking estimated shipping times worldwide and has seen that “by region, mainland China is experiencing some of the longest lead times across Pro and Pro Max.”
“The iPhone 15 Pro and Pro Max are seeing the longest lead times across all regions,” continues Goldman Sachs, “while the iPhone 15 and iPhone 15 Plus are generally seeing more normal lead times, with the exception of the iPhone 15 Plus in pink which is seeing lead times of 4 weeks in the US.”
Prior to the iPhone 15 launch last week, Goldman Sachs predicted that sales would be strong because of demand within its “growing iPhone installed base that serves as the foundation for growing monetization per user.”