Apple is working on a low-cost MacBook lineup, designed to compete with Chromebooks, which could be launched as early as the second half of 2024, says a new DigiTimes report. The new MacBooks would help Apple compete in the educational market.
According to the publication’s industry sources, Apple will likely launch the new product line to differentiate it from the company’s existing MacBook Air and Pro lines. While the new laptop’s outer casing will still be metal, it will be made of “different materials” and the laptop will use lower-cost mechanical components, claims the report.
Google’s Chromebooks continue to gain in popularity in the education sector, benefiting greatly from the global COVID pandemic. Over 13.9 million Chromebooks were shipped in 2019, increasing to over 30.4 million in 2020 and 33.5 million in 2021, says DigiTimes Research.
The number of Chromebooks sold has definitely eaten into the sales of iPads in the educational sector.
As is normal for these types of rumors, keep your expectations in check until we hear corroborating reports.