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Bloomberg’s Gurman: Apple Stores to Roll Out ‘Merchandise/Floor Marketing’ Updates

Bloomberg’s Gurman: Apple Stores to Roll Out ‘Merchandise/Floor Marketing’ Updates

Apple’s physical retail stores will be rolling out “merchandise/floor marketing updates” this week, according to Bloomberg‘s Mark Gurman.

Gurman did not specify whether or not the store updates are related to any upcoming product announcements. However, he did mention that around now is generally the time each year that Apple rolls out its Black Unity watch band for the Apple Watch.

February is Black History Month and Apple traditionally celebrates in various ways, including offering a new Apple Watch band, Apple Watch face, and iPhone wallpaper.

It was recently reported that the upcoming tvOS 18.3 update for the Apple TV has a new UNITY25 reference hidden within its code, indicating that Apple’s annual Black Unity campaign will continue in 2025.

Traditionally, Apple honors Black History Month by spotlighting Black voices and businesses, featuring special content across its services, including the App Store, Apple Music, Apple Podcasts, Apple Books, the Apple TV app, and more.