Apple has made some changes to its advertising for its iPhone 16 lineup, along with several other devices. The Cupertino company has made the changes following its Apple Intelligence hullaballoo, reports MacRumors.
While Apple’s iPhone 16, iPhone 16 Pro, Mac, and iPad Pro advertisements had used the tagline, “Hello, Apple Intelligence,” the device maker has quietly changed the ads’ taglines to “Built for Apple Intelligence,” often printed in a smaller font.
Apple has updated its slogan from “Hello, Apple Intelligence” to “Built for Apple Intelligence” across its entire product lineup. pic.twitter.com/jO3qzbrKT1
— Basic Apple Guy (@BasicAppleGuy) April 15, 2025
Meanwhile, posts on social media show how iPhone 16 billboards in NYC no longer include any reference to Apple Intelligence.
arguably the biggest Apple billboard in the city, at Herald Square, devoid of Apple Intelligence references pic.twitter.com/hsHpW2dcaG
— Parker Ortolani (@ParkerOrtolani) April 15, 2025
Apple first previewed Apple Intelligence at WWDC 2024 , showing off promised Artificial Intelligence features for the iPhone, iPad, and Mac. Apple promised that the new features, including personalized Siri, would be rolled out over the coming year, meaning all of the promised new features should have been available before WWDC 2025 event, which will be held in June. However, Apple has announced that it would require additional time to get the features ready, and said the delayed features would be rolling out “in the coming year.”
While many had expected to see all of the features be available with the release of iOS 18.4, that release has come and gone. Now the new features are expected to debut in the iOS 19 release cycle. The new iPhone operating system will be previewed at WWDC 2025. Some of the features aren’t expected to be ready for prime time until 2026.
Apple has been heavily criticized for the Apple Intelligence feature displays, as well as multiple class action lawsuits.
The lawsuits, which have been filed in both the U.S. and Canada, allege that Apple falsely advertised the unavailable features, and violated unfair competition laws by advertising feature that Apple knew were not available. The plaintiffs in the lawsuits say they would not have purchased a new iPhone had they not listened to the misleading ads.
As we previously reported, a lawsuit was filed on March 19 in U.S. District Court in San Jose, class action status and unspecified financial damages on behalf of customers who purchased Apple Intelligence-compatible iPhones and other devices.
“Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” the lawsuit reads.
Then last week, we reported that additional lawsuits had been filed in the U.S. and Canada over the same issues.
