Apple Kinda Wants You to Buy Mom a Vision Pro for Mother’s Day

Apple Kinda Wants You to Buy Mom a Vision Pro for Mother’s Day

Apple today posted a new spatial video designed to highlight its Vision Pro headset. The 4 1/2 minute Mother’s Day-themed video demonstrates how the device can be used to create and preserve memories.

For one whole year, Khulan and Sam filmed their newborn son in spatial video on iPhone. Sam secretly edited the spatial videos into a home movie for Khulan to watch on Apple Vision Pro.

For Mother’s Day, Sam surprised her with the home movie and a chance to relive her memories as if she was there again. Watch to see her reaction.

The video has a Mother’s Day theme (Mother’s Day is this Sunday in the US), and was created by Apple ad agency TBWA/Media Arts Lab.

(First reported by MacRumors)