The iPhone 17 lineup is rolling out across the globe today, and Apple has shared a new ad promoting the iPhone 17 Pro on its YouTube channel.
The spot features a film director using an iPhone 17 Pro to film in a range of messy conditions. The iPhone 17 Pro in question is exposed to mud, snow, and other sorts of nasties.
This is iPhone 17 Pro. With a durable design and 48MP Pro Fusion camera system, it’s the ultimate Pro. It has a heat-forged aluminum unibody, and Ceramic Shield now protects the back, while on the front the new Ceramic Shield 2 has 3x better scratch resistance. iPhone 17 Pro is loaded with the most cinematic camera we’ve ever made, featuring an 8x optical-quality zoom to get even closer to the action.
The music for the ad is Connie Francis singing the popular standard, “Come Rain Or Come Shine.”
A large rear camera plateau houses three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offering the equivalent of eight lenses, including an 8x optical-quality zoom. Optical zoom options include 4x at 100mm, and 8x at 200mm.
The iPhone 17 Pro has a three-lens camera system, boasting a trio of 48-megapixel lenses. The new Telephoto lens features 4x and 8x optical zoom options.
Meanwhile, the handsets’ 18MP Center Stage front camera takes selfies to the next level, allowing users to capture photos or videos in either portrait or landscape orientation while holding their device vertically, automatically expanding the field of view and rotating from portrait to landscape to include everyone in the photo or video.
The camera system supports ProRes RAW, Apple Log 2, and genlock for multi-camera video syncing.
