Apple has announced new options for App Store developers. The company says it has added flexibility to the App Store review process, as developers are now able to submit additional items for review when an existing submission is already under review. (Via MacRumors)
As part of our ongoing commitment to helping developers succeed on the App Store, we’re introducing new options for submitting content and updates while your app is in review, double the number of custom product pages, and offer codes for all In-App Purchase types.
Submit additional items to App Review
Now you can send additional items to App Review independent of an existing submission, giving you greater flexibility when submitting your apps and games. For example, you can now submit:
- One or more In-App Events in a separate submission if you have an app version under review.
- An app version to address a critical bug that’s separate from any existing custom product pages under review.
- One or more Game Center features — including achievements, leaderboards, challenges, and more — in a submission that’s separate from an app version under review.
More information is available on Apple’s app submission instruction page.
Apple is also doubling the number of custom product pages that developers can create to highlight content and features in apps, allowing up to 70 custom pages to be published at any time. Keywords can be assigned to each custom product page to make them more discoverable on the App Store.
Offer codes now support all In-App Purchase types, including consumable, non-consumable, and non-renewing subscriptions, in addition to expanded support for auto-renewable subscriptions. With offer codes, you can present people with a limited-time offer for a free or discounted In-App Purchase. This allows you to share the value of your In-App Purchases and encourage engagement and purchases within your apps and games. This expanded support includes the ability to create offer codes for:
- Consumable, non-consumable, and non-renewing subscriptions.
- Auto-renewable subscriptions that don’t auto-renew once the promotional period ends.
Apple is replacing promo codes with offer codes, and as of March 26, 2026, there will no longer be an option to create promo codes for In-App purchases in App Store Connect.
As a result, starting March 26, 2026, you’ll no longer be able to create promo codes for In-App Purchases in App Store Connect. Any existing promo codes for In-App Purchases you’ve created can be redeemed until they expire. You can continue to use promo codes in order to provide people with a free download of your app.
