Apple’s Beats brand has announced another superstar marketing collaboration, this time around their celebrity is Los Angeles Dodgers superstar Shohei Ohtani.
Back to back champion. 4-time MVP. Shohei Ohtani is larger than life.
歴史に残る2連覇。4度目のMVP。大谷翔平、想像を超えたその先へ。 pic.twitter.com/JLHizt5eKO
— Beats by Dre (@beatsbydre) January 14, 2026
The new campaign, created in collaboration with photographer Daniel Sannwald, promotes products such as the Powerbeats Pro 2, Beats Studio Pro, and Powerbeats Fit by showing four-time MLB MVP Shohei Ohtani, depicted in a huge, Godzilla-like scale, across multiple Los Angeles backdrops alongside the Beats products.
Against iconic LA backdrops, each image amplifies Ohtani’s scale—not just physically, but metaphorically. He becomes an elevated figure of pride, strength, and aspiration. Through dramatic scale and surreal energy, the campaign transforms LA into Ohtani’s playground—a cityscape where sport and culture intersect.
Beats’ choice to pair its most iconic products with Ohtani in this visual story was deliberate. As an LA-born brand rooted in sports, music, and entertainment, Beats shares both its home and its spirit with Ohtani—a journey defined by ambition, performance, and unmistakable boldness.
“Los Angeles is a city of energy, culture, and ambition,” says Shohei Ohtani. “Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our fans. We rise high together.”
Ohtani is arguably the best Japanese baseball player to ever play the American version of the sport. He has won four Major League Baseball MVP awards split between the two Los Angeles ball clubs, while also winning back-to-back World Series titles with the Dodgers in 2024 and again in 2025.
