Apple CEO Tim Cook earlier today posted a teaser about “a big week ahead.”
“A big week ahead. It all starts Monday morning!” said Cook, in a post on X. The post included an #AppleLaunch hashtag and includes a short video that shows an Apple logo on a Mac being created with finger gestures.
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
Apple is expected to release a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. Many expect to see announcements about as many as five new products being announced, including a lower-cost MacBook powered by an A-series chip, an iPhone 17e, M5 Pro and M5 Max-powered MacBook Pro models, a new iPad Air, and a new iPad. A new Studio Display and an all-new budget-priced A18-powered MacBook are also rumored, as well as a revamped Apple TV and HomePod mini.
Apple will hold a “special Apple Experience” in three major cities: New York, London, and Shanghai on March 4, 2026 at 9:00am ET. The invitation to the event features a 3D Apple logo design composed of yellow, green, and blue discs.
The “experience” doesn’t appear to include an online stream, as Apple usually does for huge event, indicating it is likely to be smaller in scale.
Invited journalists and content creators are expected to receive hands-on time with the new products that Apple unveils between Monday and Wednesday.
