Apple today invited select members of the media to a “special Apple Experience” to be held in three major cities: New York, London, and Shanghai on March 4, 2026 at 9:00am ET. The invitation features a 3D Apple logo design composed of yellow, green, and blue discs.
It is notable that the “experience” doesn’t appear to include an online stream, as Apple usually does for huge event, indicating it is likely to be smaller in scale.
As is traditional for an Apple Event announcement, the name and logo provide only minimal clues for what will actually be unveiled at the event. If it is a product unveiling, you can expect the release dates for the products to be sometime in the weeks following.
Apple could use the “experience” to debut a new product or products, as several are expected to be unveiled in the coming months, including the iPhone 17e, M5 Pro and M5 Max-powered MacBook Pro models, a new iPad Air, and a new iPad. A new Studio Display and an all-new budget-priced A18-powered MacBook are also rumored, as well as a revamped Apple TV and HomePod mini.
