Apple and the Sydney Opera House today announced a yearlong collaboration designed to celebrate Australian creativity. The collaboration is intended to help inspire the next generation of creatives in Australia, expanding access to initiatives that support art, design, and culture in the country.
To launch the collaboration, a newly commissioned artwork, Illuminating Creativity, will transform the Opera House’s eastern Bennelong sails from March 25-27 into a canvas for creativity, community, and Australian talent.
The projection will showcase original static and moving-image artworks created in Procreate on iPad by a diverse group of 10 emerging Australian artists. From March 9-15, members of the public are also invited to create their own digital artworks on iPad at free Today at Apple sessions, with the opportunity to submit their creations for consideration in the final projection.
Through this collaboration, Apple and the Opera House will focus on interactive programming and experiences for young people at the nation’s premier cultural institution, with Apple to be the founding partner of a new international children’s festival being presented later this year. Apple will also support the Opera House’s Centre for Creativity — a purpose-built home for hands-on creative participation — and explore new ways to enhance Opera House programming and experiences through technology.
“The Sydney Opera House, like Apple, is synonymous with creativity. This collaboration is a natural fit between two organisations that continue to search for new ways for people to experience the world. From our first international children’s festival to exciting programming highlights throughout the year, Apple’s support will enable us to continue to inspire and welcome more of the community in line with our ambition to be Everyone’s House,” said Louise Herron AM, the Sydney Opera House’s CEO.
“For 50 years, Apple has been at the forefront of empowering creativity, providing tools that allow people to imagine, design, and share their unique visions with the world. The yearlong collaboration with the Sydney Opera House and Illuminating Creativity is a celebration of this legacy, bringing together the incredible talent of Australian artists and the transformative power of iPad and Procreate. We are thrilled to be working with such an iconic Australian cultural landmark to help inspire the next generation of creatives,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
For more details, visit the Apple Newsroom website in Australia.
