Apple’s Little Finder Guy is proving to be quite popular among TikTok and YouTube Shorts fans. Apple is taking advantage of said popularity by releasing additional videos featuring the anthropomorphized Mac Finder icon.
Apple introduced Little Finder Guy along side the launch of the MacBook Neo in early March, and Apple users immediately took a liking to the character.
The short videos all promote the MacBook Neo while providing a series of Mac tips, all of which include the Little Finder Guy in cute poses (he also narrates, at least I assume that’s him talking, I mean they give the impression that, that is to say, um, okay, I don’t know if that’s him talking).
The videos include a video about journaling features the Mac Journal app, and features the character with a book and a pen, a second one about the Passwords app that shows Little Finder Guy with a magnifying glass, and a video where the mascot explains using the Messages app on the Mac.
As pointed out by MacRumors, Apple has shared nine Little Finder Guy videos this week, and in the TikTok app, the thumbnails for the videos create a Little Finder Guy mosaic on the Apple TikTok page.
Now that the all of the pieces are in place for Apple’s Little Finder Guy image on TikTok, it could mean that no additional videos starring the mascot will be forthcoming. However, Apple may keep cranking them out now that the little fella has become so popular.
