The long-awaited fourth season of Ted Lasso is on Wednesday, and Apple is celebrating its return with a Ted Lasso look-alike contest in New York.
“Think you have the stache to make fans believe? Join the fun this August 6 at Apple Fifth Avenue Plaza for a Ted Lasso Look-Alike contest,” reads Apple’s Facebook event page. A set of contest rules tells participants to visit Apple Fifth Avenue to be judged on “the degree to which they look and act like the character Ted Lasso.”
Don’t expect to just show up with a bad-ass mustache and a whistle around your neck and take the prize. There will be a three-round contest with eliminations in each round. Ten semifinalists will be selected after round one, five finalists will make it past round two, and three finalists will be selected in round three.
You’ll be judged on the following:
- Round one (“Ted Energy”) will be based on guest participation in the contest game of introducing themselves in character and having a two minute dance break.
- Round Two, (“Head Coach”) will be based on the semi-finalist’s participation in a trivia game and the level to which each participant embraces the Ted Lasso character.
- Round Three, (“Ted Talk”) the contestant will present a short pep talk to the crowd.
The event starts at 4:30 p.m. Eastern Time and runs until 7:00 p.m.
A first-place winner will receive custom Beats headphones and a custom soccer scarf, while the two runners-up will get the scarf alone. Full rules are on Apple’s site for the event.
Ted Lasso will have its fourth season premiere on Wednesday, August 5. One new episode will then be released every Wednesday through October 7.
In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would. The new season reunites fan favorites, including Emmy Award winner Hannah Waddingham, Juno Temple, Emmy Award winner Brett Goldstein, Brendan Hunt and Jeremy Swift, alongside new additions Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.
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