Apple and Japanese fashion house ISSEY MIYAKE have teamed up to launch the iPhone Pocket, a 3D-knitted limited edition accessory designed to fit any iPhone as well as all pocketable items. The new accessory could turn out to be a popular, if pricey, holiday stocking stuffer among Apple users.
iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.
ISSEY MIYAKE’s design director Yoshiyuki Miyamae said the iPhone Pocket is inspired by the concept of “a piece of cloth,” describing it as exploring “the joy of wearing iPhone in your own way.”
The iPhone Pocket is available in two versions, including a short strap design available in eight colors for $149.95, and a long strap design in three colors for $229.95. The short strap is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, while the long strap’s color options include sapphire, cinnamon, and black. Both lengths fit any iPhone model.
The color palette was designed to mix and match with all iPhone models, and it can be worn in multiple of ways, including handheld, tied onto bags, or worn directly on the body.
“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”
The limited-edition release will be available online starting November 14 on Apple’s online store in the UK, the US, France, Greater China, Italy, Japan, Singapore, and South Korea. As for in-store availability, it will be available at 10 flagship Apple Store locations around the globe, including Apple Regent Street in London, Apple SoHo in New York, and Apple Ginza in Tokyo.
