Investors are flocking back to Apple as they begin to worry about artificial intelligence spending, with the stocks of chipmakers and cloud-computing giants taking a hit, reports Bloomberg.
Apple shares have risen almost 15% from their worst trading day more than a year ago. The company has added nearly $600 billion in value since June 25, returning to record trading territory.
Over the same timeline, the Philadelphia Stock Exchange Semiconductor Index fell 7%, S&P 500 Index rose 3% and the technology-heavy Nasdaq 100 Index gained a disappointing 1.3%.
Investors have grown leery of the huge sums of cash being poured into AI data center buildout, with no date in sight when investors will begin getting a return on their substantial investments.
Apple scored points with investors by deciding to sit out the data center building craze, instead paying Google for access to its AI models. As the price of building data centers continues to rise, Apple instead has made use of the AI tech already in place for its upcoming Siri AI and other Apple Intelligence features across its device platforms.
It hasn’t all been hearts and flowers between Apple and investors, as on June 25, the company took its worst one-day stock price hit since April 2025. The drop came in the wake of an announcement that it was raising prices on its Macs, iPads, and its Home devices. While no iPhones were hit with the price hiles, the company has indicated that it will eventually be forced to raise prices on the iPhone lineup as well.
Apple stock has recovered since then, thanks to investors’ excitement over the upcoming foldable iPhone, which is expected to debut in September. Nikkei reported earlier this month that Apple told suppliers to prepare for around 10 million units this year, up from a prior forecast of seven to eight million.
Apple shares are now up 16% in 2026, closing at $315.32 on Friday, just shy of its all-time high of $317.40 set in early June. The price sits at $319.12 at the time of this article. Apple is the top performer among the “Magnificent Seven” tech giants (Apple, Microsoft, Amazon, Alphabet, Meta, Nvidia, and Tesla).
